General Pants Co.’s newest retail space features a basketball half court and vintage arcade

Written for Fashion Journal Changing the game. General Pants Co.’s upping the bar when it comes to bricks and mortar stores. Having reopened a new flagship last year containing a pop-up tattoo parlour and record store, the brand has now reinvented its Paramatta space. And his time around, the new megastore features just as many unconventional activations. Moving… Continue reading General Pants Co.’s newest retail space features a basketball half court and vintage arcade