Written for Fashion Journal

Changing the game.

General Pants Co.’s upping the bar when it comes to bricks and mortar stores. Having reopened a new flagship last year containing a pop-up tattoo parlour and record store, the brand has now reinvented its Paramatta space. And his time around, the new megastore features just as many unconventional activations.

Moving away from your traditional retail space, the 800sqm store houses a basketball half court and vintage arcade game area, in a bid to revolutionise General Pants Co.’s shopping experience.

You can also expect a comprehensive denim concept area inside and walls covered in artwork by Australian street artists Beau Saywell, Scott Marsh and Nathan Pickering.

Head in now to shop an offering from Ksubi, Wrangler, Stussy, P.E Nation and more.

generalpants.com.au

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