Tag: retail
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General Pants Co.’s newest retail space features a basketball half court and vintage arcade

Written for Fashion Journal Changing the game. General Pants Co.’s upping the bar when it comes to bricks and mortar stores. Having reopened a new flagship last year containing a pop-up tattoo parlour and record store, the brand has now reinvented its Paramatta space. And his time around, the new megastore features just as many unconventional activations. Moving…