Tag: alemais
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“My Heart Skipped a Beat”: Alemais Wins the National Designer Award at Melbourne Fashion Festival
When Sydney-based fashion designer Lesleigh Jermanus launched her ethereal, feminine brand Alemais in 2020, it was a big risk. The country was managing the early days of the pandemic and Jermanus was trusting her gut that the lockdown trend for loungewear would eventually pass and the embroidered dresses, linen print shirts and fanciful playsuits in her debut […]
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Alemais Is a New Ethereal, Feminine Label Reminding Us Why Fashion Is Still Important During a Pandemic
“No one told me it was a good idea,” says designer Lesleigh Jermanus of launching a fashion label during a pandemic. “In fact, most people told me I was crazy. “I was made redundant; my friends were made redundant. Everyone went back to that primal state of, ‘What do we need? We need food and […]
Stephanie Vigilante 