In her twenties, The Blow founder Phoebe Simmonds spent a lot of time in the US for work. She was a marketing manager for Nude Skincare (which is part-owned by Bono’s wife Ali Hewson) and then for Benefit Cosmetics across Southeast Asia, before moving to Sydney as the Australian marketing director.
“I noticed that many professional American women get weekly blow-dries. They see it as a professional necessity,” she says. “As someone with difficult hair to manage, I came to feel the same way. I had a big job and wanted to feel my best – but in Australia there was nowhere that met my needs.”
For Simmonds those needs included consistent service, a convenient location, competitive pricing, and a smart and stylish aesthetic. So she launched The Blow’s flagship boutique on Little Collins Street in Melbourne in September 2018.
The Blow does fast and easy blow-dries in seven signature styles in a fun – and very pink – salon. It’s now made its first foray out of Melbourne to Sydney’s Pitt Street Sephora with The Blow On-the-Go.
Here’s how it works: you turn up with clean, dry hair and the team will use hot tongs to create bends, waves or bounce. It costs $30 for short hair (any length above the collarbone) and $40 for long hair. Each style takes around 15 to 30 minutes, depending on your hair type. All you have to do is book online – or try your luck as a walk-in.
The Blow On-the-Go uses the same seven signature styles as the Melbourne salon, including The Mane Event (a classic bouncy blow-dry with a hit of volume at the crown and a flick at the ends); the Rich Girl Hair (smooth, glossy S-bends and straight ends); and the Glitterati (minimal height at the crown that extends to long, bended twists). The Baby Got Beach ends in big, bold waves, while the VaVaVoom (“a go-to for a red-carpet gala”) is about rich weighty curls with height up top.
The Blow’s mini salon is stationed beside Benefit Cosmetics’ wax bar. The nook features two styling chairs, blush-pink curtains and Hollywood-style mirror lights. Book a Blow On-the-Go session here.
The Blow On-the-Go
Shop 2043/188 Pitt Street, Sydney
(02) 8880 9446
Mon to Sat 9.30am–6pm