COS launches a capsule collection at Pitti Uomo

Written for Fashion Journal


COS has launched a seasonless capsule collection of menswear essentials titled Soma in the best way it knows how – through an elaborate, contemporary performance.

The modern and versatile collection is designed to engage with the way the wearer moves. It’s inspired by unintentional, everyday movements including the roll of a sleeve, the way a collar catches the neck and fingers tugging at a cuff.

Soma is based on a navy, white and grey colourway and uses traditional methods and techniques, designed for longevity. It reflects the brand’s commitment to both timeless design and innovation.

Choreographer Wayne Mc Gregor’s nine dancers performed the routine at Pitti Uomo in London. You can watch it online here.

The collection is available via COS’ European, US and South Korean online stores from September 6. Here’s hoping the collection extends to Australia.

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