Spotify’s latest campaign pairs you up with a rescue dog based on your music taste

Written for Fashion Journal

Music to our ears.

Spotify Germany’s latest campaign Adoptify is like Tinder for you and a pet.

The online streaming service is connecting puppies and potential adopters based on their music preference. Spotify has paired with Animal Welfare Munich and German dog shelter Tierschutzverein München to make this happen.

Bounce to the beat with French Bulldog Ray who lives for electronic music, or Jack Russell Millow who enjoys rock ‘n’ roll.

The existence of dog’s musical preference has been proven by The University of Glasgow, and the Scottish Society for the Prevention of Cruelty to Animals (so, science).

While the campaign has not reached as far as Australia (yet), we admit the idea of rocking out with your dog is pretty cool.

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