Tag: adelaide
-
The Luxurious Loungewear Label for Night and Day

Written for Broadsheet In March 2018, Lauren Puvi launched her luxury loungewear label, Öösel. Pronounced “err-sell”, it means “at night” in Estonian – her paternal grandparents’ native language. The Adelaide-based designer noticed a lack of luxurious sleepwear at attainable prices. “Other high-end sleepwear brands can charge up to $2,000,” she says. Hers fills the gap…